Strategic marketing is an approach to planning and managing the company's marketing actions aimed at achieving competitive advantages and sustainable development in the market.

The goal of strategic marketing is to define the corporate marketing strategy that will contribute to achieving the set business goals. Identifying competitive advantages is an important part of strategic marketing.

This is the process of determining the unique and attractive features of a company's products, services, or services for consumers that allow it to stand out in the market and secure a leading position.

To identify competitive advantages, it is necessary to conduct market analysis, competitors, and identify the main needs and preferences of the target audience.

Further, the company must develop a strategy that will be based on these data and will allow it to create a unique positioning in the market, stand out against the backdrop of competitors, and attract more consumers.