Market research is the process of collecting, analyzing, and interpreting information about the market, consumers, competitors, and other factors influencing the company's activities.

The purpose of such research is to obtain data necessary for understanding the current state of the market, identifying potential opportunities and threats, and determining development strategies and marketing tactics.

Market research helps companies better understand their target audience, determine consumer needs and preferences, and identify competitive advantages.

This is an important tool for making sound decisions and successfully promoting products or services in the market.